Scaling a business is every CEO’s dream. However, before growth, there are many aspects of a company that must be built to scale.
One of these aspects is company culture. It is important to build a strong, company-defining culture before you start scaling your business.
Though forming a distinct culture is a labor intensive and intellectually demanding process, you will see a clear return on investment as you grow.
Here is why your company should have a unique culture before entering growth mode:
Leadership is all about instilling core values that help employees really feel like a part of the enterprise. In turn, that will improve their satisfaction and productivity.
Plus, if your staff members are happy with your leadership skills, they’ll truly respect you.
So, if you want to build company culture, you should always start with yourself. Set an example for the rest of the enterprise, and the others will follow in your footsteps.
That is hardly a surprise, yet many business owners out there still don’t fully understand this.
My advice for you is to not make the mistake of being one of them. Here are some reasons why your work environment will be better if you invest resources to build company culture:
One thing every business leader worries about is attrition of valuable employees.That either happens because they’ve gotten a better offer or because they are no longer satisfied with their current job.
If you put a quality company culture in place, retention will not be such a major issue. That’s because company culture instills loyalty in your employees. Thus, they will be far less likely to leave the business for a different one.
Plus, how can you think about growing your company if your employees are not loyal and devoted? Focus on creating core values that make your employees feel like the business is a second family to them.
This one seems pretty confusing, right? After all, why would your customers care so much about the work environment at your company?
It’s all about how they will get better services because your employees will be happier.
Your staff will be more likely to give it their best and be more productive than before. That means clients who rely on customer service will get quality results and will be more satisfied. Additionally, clients are more likely to support your company once they realize how well you treat your employees.
When you choose to build company culture before growth, scaling your business will no longer seem like a daunting task.
Matthew Savio Nicholas
(Wolverinus Carolinium) is a 2014 Venture for America Fellow and former Dale Carnegie Training GA for Effective Speaking and Human Relations. Proud Carolina Citizen, Detroit Denizen, and Michigan Man.